Tesco adds smaller wine bottles to help shoppers control portions

first_imgTesco adds smaller wine bottles to help shoppers control portionsPosted By: News Deskon: May 03, 2018In: Alcohol, Beverage, Industries, Packaging, RetailPrintEmailTesco has launched a new range of smaller wine bottles in a move to help shoppers control portions and cut down on waste.Included in the new 37-strong line will be the supermarket’s first-ever 50cl wine bottle size – which is said to contain the equivalent of four glasses.According to data from retail analysts Kantar and the British Beer and Pub Association, alcohol consumption is in decline in the UK.Tesco said that younger consumers who are more focused on healthy lifestyles than their parents are reducing alcohol consumption with fewer drinking occasions or smaller portions.The new range includes wines such as Tesco Finest New Zealand sauvignon blanc (£5.50 for 50cl) and Tesco Finest rioja reserva (£6.25 for 50cl).Tesco product developer Alexandra Runciman said: “We are currently seeing an increase in the number of shoppers wanting to enjoy a smaller amount of wine or a mid-week treat without having to purchase and potentially waste a full-size bottle. “Millennials in particular are generally more concerned about the quantity of alcohol that they drink and so we hope this new range will help them manage portion control.“This new range of smaller wine bottles will also allow customers to cut down on waste by giving them the exact portions they want.”As well as the smaller bottles, Tesco has also expanded its Finest wine range, adding an extra nine products to the portfolio. The wines will be available in up to 2,000 Tesco stores in the UK and online.Share with your network: Tags: TescoUKwinelast_img

Leave a Reply

Your email address will not be published. Required fields are marked *