The Objectives of User Testing in Product Discovery

first_img“I argue that a user test is probably the single most important thing a product owner does in their job,” says Marty Cagan.Cagan, a Managing Partner with Silicon Valley Product Group, says that the objective of the user test is to answer two important questions:1. Can users figure out how to use the product?2. Would they actually want to use the product  — and if not, why not?To learn more about the role of the user testing process in product discovery, view the full video. AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img

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